In this project, the new Mazda6e was to be presented in an impressive way. To create an emotional and aesthetically pleasing visual world, we combined light effects in forest landscapes with light reflections on the car paint. This created a visual connection between nature and technology. Although the vehicle was staged statically, the aim was to create the feeling of a dynamic drive through the forest. In addition to a main film for YouTube, numerous other clips were produced to effectively use internal communication channels and social media. In order to do justice to the viewing habits on Instagram, we also specifically shot the raw material in 9:16 format. This allowed us to optimally prepare content on the exterior and interior in reels for this channel. The main film was also adapted for social media in 9:16 format. In addition, it was divided into several short videos on technical features as well as exterior and interior design in order to enable platform-appropriate playout in the ideal length.
Customer:
Mazda Motor Europe
Project:
Reveal Film Mazda6e
Services:
Conception, Planning, Shooting, Postproduction
Production:
trias GmbH
Producer:
Andreas Arntz, Dora Gulyas, Philipp Bank
Camera:
Michael Jörg
Postproduction:
Lukas Hildner
Social Media Cut Down
Social Media Reel Interior