With "What's On", trias produced a web video format for Screenforce that takes a vivid look at topics relating to television and moving image advertising.
In three episodes, questions about how and why TV advertising works and how it can be used optimally are answered authentically and entertainingly - presented by two real TV experts. Elaborately animated graphics illustrate facts and figures.
The first episode answers the question of how TV advertising works.
Webvideo series "Screenforce What´s On"
Conception, Shooting, Postproduction
Andreas Arntz, Philipp Bank
Rainer Friedrich, Lukas Hildner
Part 1: How does TV advertising work?
Part 2: Why does TV advertising work?
Part 3: How can TV advertising be used optimally?