"This camera will turn your head"  - under this claim and with a large-scale campaign, Canon promoted the successful EOS 60D model, which is aimed specifically at ambitious amateur photographers. A central component of the set of measures is a modular product film produced by trias, which shows the EOS 60D in use as a photo and full HD video camera.

Performing next to and with the camera is another leading actor: the Cologne professional photographer Tomas Rodriguez subjects the EOS 60D to a two-day performance test under professional conditions.