Who likes the tax office? And who likes to pay taxes? Exactly. Not a nice topic. Actually a pity. And completely undeserved. Because the people who work there - as most might suspect - provide a valuable and indispensable service to the general public. And they have a sense of humour.
This is exactly what the image film of the NRW tax authorities shows, portraying employees of the authorities with fine self-irony: as "superheroes" of everyday life. The concept and idea came from the agencies Rheindenken and Polivox; trias was responsible for the implementation, including a complex postproduction. We had a lot of fun and now see the tax authorities with completely different eyes.
Trailer for the "So are we" campaign
Concept & Idea:
Rheindenken, Polivox Köln